Because “ready, fire, aim” seldom works.
Sound marketing strategy is the driving force behind our work. We know; everyone says that.
But we make it stick. In fact, the ability to help our clients develop their strategies is perhaps our greatest asset as a firm. And on that strength we’ve built our reputation.
Grounded in 30 years of industry experience, more than 3,000 hours flying everything from helicopters to corporate jets, and countless conversations in the hangars, cockpits, and front offices of people who use our clients' products — our moxie and vision set Grace Dickerson apart. Simply put, there are a lot of good creative firms out there – but precious few who can craft a meaningful plan before diving into layouts and copy.
Simply put, we let strategy determine what creative tactics will be the most effective — and how best to deploy them. Sometimes it’s an ad campaign, a new App, or a global product tour. And sometimes, it’s simply changing a sales technique, or teaching employees how to improve their customer experience. It’s all part and parcel of what we do. And it all starts with a well-conceived strategic plan, followed by creative execution that turn heads and — most important — sells.
It’s a philosophy that has made our clients very successful. And us very proud.